wordpress blog stats
Connect with us

Hi, what are you looking for?

, , ,

57% Indian WhatsApp users believe their chats are used to target ads: Survey

WhatsApp
WhatsApp

Around 57% of WhatsApp users in India believe that they are served advertisements based on their private chats, according to a survey by the Consumer Unity and Trust Society’s Centre for Competition, Investment & Economic Regulation.

The survey seeks to measure the extent of Indians’ understanding of end-to-end encryption and how much they value messaging privately. As chats on WhatsApp are end-to-end encrypted, Facebook  Inc. does not have access to the contents of users’ messages. The survey serves as a proxy to the perception of WhatsApp in particular,  since  every single one of the 2,113 respondents was a WhatsApp user. The respondents were from Tamil Nadu, West Bengal, Uttar Pradesh, Maharashtra, and the National Capital Region.

Low understanding of E2E encryption: Only 1 in 250 users is said to have an accurate understanding of how end-to-end encryption secures their messages.

Only 61% WhatsApp users think their chats are encrypted: Only 61% of users thought their chats were encrypted in the first place, a blow to WhatsApp’s efforts to educate its users

What’s end-to-end encryption worth? The report says that on average users are willing to pay around ₹1 a day for end-to-end encryption. For context, WhatsApp had an annual price tag of US$1 before its acquisition by Facebook. However, at that time, messaging on the platform was not end-to-end encrypted.

Advertisement. Scroll to continue reading.

The findings could spell trouble for internet users as consumers may be a lot less upset at losing protections from end to end encryption if they never believed they had them in the first place. This may also strengthen the government’s stand against the current implementation of end-to-end encryption, as it could claim that users don’t understand or value it enough for it to be deployed at a large scale by default.

Also read

Written By

I cover the digital content ecosystem and telecom for MediaNama.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

The Delhi High Court should quash the government's order to block Tanul Thakur's website in light of the Shreya Singhal verdict by the Supreme...

News

Releasing the policy is akin to putting the proverbial 'cart before the horse'.

News

The industry's growth is being weighed down by taxation and legal uncertainty.

News

Due to the scale of regulatory and technical challenges, transparency reporting under the IT Rules has gotten off to a rocky start.

News

Here are possible reasons why Indians are not generating significant IAP revenues despite our download share crossing 30%.

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ