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ASCI directs The Online Rummy Federation to change or remove ad on online rummy for violating gaming ads code

Playing Cards Gambling

India’s self-regulatory body for advertising has told The Online Rummy Federation to either change or pull one of its ads for violating an industry code on gaming ads. Acting on a complaint by Vishal Gondal, the Advertising Standards Council of India (ASCI) found that TORF’s ad violated the recent guidelines for ads promoting games wherein a user is staking their money; it directed the body to change or remove the ad by March 10. MediaNama has reviewed Gondal's compaint and ASCI's decision.   Starting mid-December, ASCI had implemented government-backed guidelines on real-money gaming ads, prohibiting ads that presented real-money gaming as an livelihood opportunity and requiring disclaimers about addiction and financial risk. The guidelines were prompted by the “real danger of negative impacts of real-money gaming ads” and the fact that real-money gaming is often presented as a source of income while hiding the possibility of losing money. The ad in question was a full-page advertisement by TORF that featured on the Times of India in early February. It warned viewers that online rummy “works best with limits” “just like a credit card”.  The Federation has released a recent campaign on the apparent safety and risks of playing online rummy, these ads claim that online rummy games do not involve bots, and draws parallels with stock market regulators. The ad said that rummy sites certified by the Federation allow players to set limits and play responsibly.  https://twitter.com/vishalgondal/status/1356083587716587524 Ads about online rummy need disclaimers, says ASCI  According to the Federation, the ad’s…

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