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Zee5 had 65.9 million monthly active users and 5.4 million daily active users in Q3FY21

"ZEE5 global MAUs and DAUs stood at 65.9mn and 5.4mn respectively in Dec’20," Zee Enterprises said of the company's streaming service in a presentation to investors. Trying pay-per-view: Zee5 is experimenting with transactional video-on-demand as an additional source of revenue (as monthly fees from subscribers aren't more than Rs 100 in India). Seven films have been released under this model, the company said. Zee5 lost out due to TV biz shutting down Negative Covid impact? An investor pointed out that in spite of the large amount of original content on Zee5, the conversion of viewers to active users was very low. Punit Goenka, CEO and MD of Zee Entertainment Enterprises, said that a large part of the "funnel" to add users was TV catchup content from Zee's television shows, and those were disrupted in Q1FY21 due to the pandemic. "We've been building…

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