wordpress blog stats
Connect with us

Hi, what are you looking for?

,

Zee5 had 65.9 million monthly active users and 5.4 million daily active users in Q3FY21

“ZEE5 global MAUs and DAUs stood at 65.9mn and 5.4mn respectively in Dec’20,” Zee Enterprises said of the company’s streaming service in a presentation to investors.

  • Trying pay-per-view: Zee5 is experimenting with transactional video-on-demand as an additional source of revenue (as monthly fees from subscribers aren’t more than Rs 100 in India). Seven films have been released under this model, the company said.

Zee5 lost out due to TV biz shutting down

  • Negative Covid impact? An investor pointed out that in spite of the large amount of original content on Zee5, the conversion of viewers to active users was very low. Punit Goenka, CEO and MD of Zee Entertainment Enterprises, said that a large part of the “funnel” to add users was TV catchup content from Zee’s television shows, and those were disrupted in Q1FY21 due to the pandemic. “We’ve been building the base back from that period onwards,” Goenka said, indicating just how serious the problem was for the streaming service. OTT services generally benefited from lockdowns, but those that had fresh original content to release fared better.
  • Two hour average watch time: Engagement of users is an important metric for streaming services. Netflix’s viewership in the US stood at around two hours a day in 2019. Zee5, which doesn’t have anywhere nearly as large a collection, clocked 133 minutes per viewer per month on average. The company released 18 new shows and 2 new films during the quarter.

Economics of Zee5

  • Subscriber growth “in line” with revenue: Zee didn’t provide numbers (as is general practice) on the number of paid subscriber it has. But it said that growth was in line with how the business was doing overall. In response to a question on the economics of annual subscriptions, Zee said that they continuously have such offers running.
  • “Standoffs” with telecom operators: Telco distribution is one of Zee5’s largest growth channels. That too was disrupted by the pandemic, Goenka said. “We have had standoffs with multiple operators, given the fact that a key property came only the third quarter of this fiscal year, and therefore we had to get off some platforms for commercial reasons. So that’s a battle that continues to go on and it’s something that we continue to fight going forward as well.”

Financial snapshot — Q3FY21 (Zee Enterprises)

  • Operating Revenue: Rs 2,729 crore (up 33.2 crore YoY)
  • EBITDA: Rs 715.7 crore (up 26.5% YoY)
  • Profit After Tax: Rs 399.9 crore (up 14.4% YoY)

Earnings Presentation | Financial Results

Written By

I cover the digital content ecosystem and telecom for MediaNama.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

India and US come to terms on how to deal with the equalisation levy in light of the impending Global Tax Deal.

News

Find out how people’s health data is understood to have value and who can benefit from that value.

News

The US and other countries' retreat from a laissez-faire approach to regulating markets presents India with a rare opportunity.

News

When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ