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Twitter’s mDAUs grow 27% YoY to 192 million, company expects ‘modest impact’ from iOS changes

Courtesy: Twitter

Twitter's monetisable daily active users, better known as mDAUs, grew 192 million, up 40 million (or 27% YoY) in the quarter ended December 31, 2020. This number grew by 5 million over the previous quarter. Of the total mDAUs, 37 million and 155 million were in the US and in geographies outside the US, respectively. International mDAUs increased by 28% YoY from 121 million. mDAUs grew 21% YoY in the US. The increase in mDAUs through end of January was above historical average for the last four years. The company expects mDAU growth of 21% YoY on Q1 2021.  Growth from product improvements reached an “all-time high”, benefiting from increased conversation around COVID-19, the US elections, and other current events. “Early data suggests that these product improvements are enhancing the customer experience and resulted in improved retention, reduced churn, and greater…

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