"In Q4, we added 25 million MAUs and benefited from faster growth in India, US, and Western Europe, with India serving as a notable source of upside vs. our forecast driven by successful marketing campaigns," Spotify said in their press release for their Q4 2020 earnings. As before, the region India is in, "Rest of World", accounts for the smallest number of Spotify users, at around 19%. The company didn't significantly exceed its prior guidance of how it would perform, indicating that the boost additions received from the COVID-19 lockdowns has subsided. Premium Mini in India: Spotify launched a stripped down version of its Premium offering in India for just Rs 25 a week. The company said the launch, which also happened in Indonesia, was "of note", but did not elaborate on results, perhaps because the service, which has also been released in Indonesia, has just been launched. Premium Mini appears to be replacing a weekly or daily premium subscription option that already existed with a watered down version, indicating an upsell strategy rather than a sachet strategy. ARPU declines: "Within Premium, average revenue per user (“ARPU”) of €4.26 in Q4 was down 8% Y/Y (but down only 3% Y/Y in constant currency terms vs. down 6% Y/Y in Q3)," Spotify said. The company said that it has increased prices in many territories and has seen "highly encouraging" results come out of that. Price increases have been happening across the board, but India has been spared (as is the case with international…
