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BookMyShow launches TVOD platform for buying, renting films

We missed this earlier: BookMyShow is now in the Transactional Video on Demand (TVOD) market, launching BookMyShow Stream, a pay-per-view platform like iTunes and Google Play Movies where viewers can buy or rent films. "Contributing to the Make-In-India story, BookMyShow has rolled out ‘BookMyShow Stream’ - India’s largest homegrown Transaction Video-on-Demand (TVOD) streaming platform," the company said in a press release on February 5. BookMyShow dipped its toes in the TVOD market by partnering with the streaming service ShemarooMe to release films that didn't get a shot at a theatrical release; that arrangement has ended now that theatres are reopening, and BookMyShow is going it alone with a mix of already-released films as well as movies that never got a release in the country. BookMyShow released Tenet uncensored on Stream, which is a promising sign for viewers who might be concerned about censorship — Apple and Google frequently release the censored theatrical cut of Hollywood films, though they sometimes put up uncensored versions, particularly for films that are not heavily promoted in the country. However, it's not clear if all Hollywood and Indian films will be uncensored. We have reached out to the company for comment on that front. Prices same as competition BookMyShow Stream's prices currently match its competition — iTunes and Google Play —, but are lower by a slight amount. For example, Tenet costs Rs 720 and Rs 690 on Google Play and iTunes respectively, and BookMyShow has priced the film at Rs 681. TVOD streaming services…

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I cover the digital content ecosystem and telecom for MediaNama.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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