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BigBasket sends notice to DailyBasket over use of term ‘basket’ in its brand name; latter calls it ‘corporate bullying’

One of India’s largest online grocery startups, BigBasket, has sent a cease and desist notice to DailyBasket, an online grocery store currently only operational in Coimbatore, over the use of the term “basket” in the smaller entity's brand name. BigBasket demanded that DailyBasket stop using any domain name or logo which has the term “basket” as its prominent feature. “Your use of the word ‘daily’ along with ‘basket’ does not make your name distinctive”, the cease and desist notice said, and accused DailyBasket of “dishonestly” adopting a name and mark “confusingly” similar to BigBasket’s. Trademark law experts called BigBasket's move as "aggressive", and "bullying". The company asked DailyBasket to discontinue its “deceptively” similar domain dailybasket.com, and to cease and and desist from selling products carrying the logo of DailyBasket, or any other mark containing “basket” as its prominent feature, among other things. MediaNama has seen a copy of the cease and desist notice. The Tata Group is expected to buy a majority stake in BigBasket. “We are a 9 months old bootstrapped startup,” Ramesh Kumar Velusamy, founder of DailyBasket told MediNama. The company, which started operations in August 2020, is signing up with a law firm and will send a legal response to BigBasket soon, he told us. DailyBasket also created a website called bbisabully.com, offering a rebuttal to each of BigBasket’s claims. “It’s a do or die situation honestly. What do you think we can do in this position? It’s a Goliath vs David all over again. They are…

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