wordpress blog stats
Connect with us

Hi, what are you looking for?

, ,

Millions of Indians signed up to stream Netflix for free; company is working to convert the interest into growth

Netflix's two day StreamFest in December 2020—where users in India could practically watch Netflix’s entire catalogue for free—brought millions of users to the service, Netflix's chief operating officer Greg Peters said during a call with investors on Tuesday. Now, the company is analysing how that interest through this specific tactic can be converted into sustained incremental growth, Peters said. The online streaming platform now has over 200 million subscribers. Netflix added more than 8.5 million new users during Q4 of the current financial year, recovering from its slump in the previous quarter during which it added a little over 2 million subscribers. Over the last three years, Netflix’s average revenue per user (ARPU) has grown by about 10%. Three years ago, it's ARPU was just under $10,and has now grown to $11 in the last quarter, according to Spencer Wang vice president of finance, investor relations and corporate development at Netflix. Notes from earnings call Disney vs Netflix: When asked how Netflix was viewing Disney as a competition in the streaming space, Wang said that 30% of Disney’s 87 million paid subscribers came from Hotstar, which “we all sort of recognize as a bit of a different service”. “...the 87 million is closer to 60 million and our ARPU is roughly double or actually more than double,” said Spencer Neumann, Netflix’s chief financial officer. Reed Hastings, Netflix’s co-founder said that the competition gets the company fired up about increasing its membership and content budget. He also said that Netflix was…

Please subscribe/login to read the full story.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

Is it safe to consider all "publicly available data" as public?

News

PhonePe launched an e-commerce buyer app for ONDC called Pincode. We, however, believe that it should also launch a seller app.

News

Amazon announced that it will integrate its logistics network and SmartCommerce services with the Open Network for Digital Commerce (ONDC).

News

India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?

News

After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ