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Justdial’s traffic rises 15.6% to 132 million, 81% of traffic came from mobile

Justdial traffic fell by 15.6% YoY to 132.6 million unique visitors, but improved 1.5% QoQ for the quarter December 31, 2020. "Organic traffic has recovered steadily from COVID-19 impact and advertising spends are gradually resuming," the company said. 81% of traffic came from mobile, 13.5% from desktop, and 4.8% from the voice platform.  Mobile: 108.3 million, down 15.2% and up 2.6% Desktop: 17.9 million, down 17.2% and down 5.9% QoQ Voice: 6.4 million, down 15.8% and up 4.4% Traffic seems to be recovering from the last quarters, as the percentage fall in traffic in Q2FY21 was 19% YoY and 36% in Q1FY21. Financial highlights The company's operational revenues fell 28% YoY to ₹169.5 crore. "With lockdown easing and impact of COVID-19 abating, monetization has been on an improving trajectory," the company said. Monthly monetisation levels stand at 80% of pre-COVID…

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