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Facebook expects ‘significant’ hurdles over ad targeting, competition from Apple, regulatory changes

Facebook's advertising revenue and net income increased 31% YoY and 53% YoY, respectively in the quarter ended December 31, 2020. But the company expects “significant ad targeting headwinds” in 2021, including from the impact iOS 14 and “evolving regulatory landscape”, including “continuing uncertainty” around viability of transatlantic data transfers in Europe. The company will also stop recommending political and civic groups to users globally and reduce the amount of political content on the News Feed. Facebook believes it benefited from the shift to online commerce and the shift in consumer demand towards products from services, providing a tailwind to the advertising business in second half of 2020. Active users increase by over 10% Daily Active Users: 1.84 billion, up 11% YoY Monthly Active Users: 2.8 billion, up 12% YoY Family Daily Active People: 2.60 billion in December 2020, increasing 14% YoY Facebook will stop recommending civic, political groups globally Facebook will permanently stop recommending civic and political groups globally, something it had implemented in the US ahead of the 2020 Presidential Elections. Zuckerberg said that even though the company removed a million groups in 2020 alone, there are still many groups that “we may not want to encourage people to join”, even if they don’t violate the platform’s policies. "To be clear, this is a continuation of work we’ve been doing for a while to turn down the temperature and discourage divisive conversations and communities." — Mark Zuckerberg, Facebook CEO The share of civic and political content is a "small…

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