What is clearly a direct outcome of the coming together of Indian startup founders late in 2020, to push back against Google imposing a 30% commission on Play Store apps in India, some Indian startup founders have announced the formation of the "Atamnirbhar Digital India Foundation (ADIF)", which has been formed "for protection of freedom of choice in Internet ecosystem", and "to become the voice of entrepreneurs for policymakers and regulators". Ajay Data, the Secretary General of ADIF said in a statement that the organisation believes that "it's high time for all Indian technology companies to come together to safeguard the larger interests of the sector and work towards creating a level playing field." Read between the lines, and the objective is to also push back against the dominance in India, of global technology giants. This association, and its remit, largely owe their existence to Google imposing a 30% commission on payments to apps on the Play Store, a policy they deferred for India, following the push-back. MediaNama had reported that the group of founders, which were a part of the India Startup Connect WhatsApp group, were planning to create an industry association to represent the views of Indian founders. One of the members of this group had told MediaNama then that they believed that all Indian industry associations, whether IAMAI or NASSCOM had multinational companies including Google, Facebook and Amazon as members, and thus did not adequately represent the views of Indian founders. “They will always have foreign companies.…
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Indian startup founders form Atmanirbhar Digital India Foundation (ADIF) to push back against global tech giants
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