What is clearly a direct outcome of the coming together of Indian startup founders late in 2020, to push back against Google imposing a 30% commission on Play Store apps in India, some Indian startup founders have announced the formation of the "Atamnirbhar Digital India Foundation (ADIF)", which has been formed "for protection of freedom of choice in Internet ecosystem", and "to become the voice of entrepreneurs for policymakers and regulators". Ajay Data, the Secretary General of ADIF said in a statement that the organisation believes that "it's high time for all Indian technology companies to come together to safeguard the larger interests of the sector and work towards creating a level playing field." Read between the lines, and the objective is to also push back against the dominance in India, of global technology giants. This association, and its remit,…
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