WhatsApp India will soon launch sachet-sized health insurance and micro-pension products with the backing of SBI General Insurance Company and HDFC Pension Management Company, respectively, said Abhijit Bose, Head of WhatsApp India during Facebook's Fuel for India 2020 virtual conference. "During COVID-19 the ability for people to get immediate and targeted health and life insurance can protect families' financial security from emergency expenses. We hope that these projects will make it much easier for micro-pensions and health insurance to be scaled hopefully to every Indian regardless of location and income," he said. The messaging platform will soon allow consumers purchase affordable sachet-sized health insurance policies micro-pension products, through WhatsApp and its financial services partners, Bose said. Beyond the secure messaging service, WhatsApp strategy in India is based on other four pillars namely, digitising small businesses, easier access to business services…
