wordpress blog stats
Connect with us

Hi, what are you looking for?

WhatsApp India to introduce micro-pension and health insurance soon

WhatsApp Pay screenshots
Source: WhatsApp

WhatsApp India will soon launch sachet-sized health insurance and micro-pension products with the backing of SBI General Insurance Company and HDFC Pension Management Company, respectively, said Abhijit Bose, Head of WhatsApp India during Facebook’s Fuel for India 2020 virtual conference. “During COVID-19 the ability for people to get immediate and targeted health and life insurance can protect families’ financial security from emergency expenses. We hope that these projects will make it much easier for micro-pensions and health insurance to be scaled hopefully to every Indian regardless of location and income,” he said.

The messaging platform will soon allow consumers purchase affordable sachet-sized health insurance policies micro-pension products, through WhatsApp and its financial services partners, Bose said. Beyond the secure messaging service, WhatsApp strategy in India is based on other four pillars namely, digitising small businesses, easier access to business services and merchants of all sizes, digital payments and scaling social impact programs, he said.

“We have designed specific products that will take care of healthcare needs in an affordable and hassle-free manner, and will be available through WhatsApp,” said Amar Joshi, chief business officer, SBI General Insurance Company.

“We are partnering with banks and financial institutions so people can get help and services without entering a local branch. Even as WhatsApp has become a way for hundreds of millions of people in India to communicate we feel we are just getting started,” Will Cathcart, WhatsApp’s global head, said on Tuesday.

WhatsApp Pay off to tepid start

Earlier last month, the National Payments Corporation of India (NPCI) green lit WhatsApp Pay’s launch in India through a graded manner. It capped the user registration to 20 million, though the service had been in a beta-testing phase, restricted to only 1 million users, for nearly two years. This was primarily due to concerns over the company’s compliance with data localisation norms. The company also faced several legal challenges over the last few years.

Advertisement. Scroll to continue reading.

Even as NPCI gave its nod to WhatsApp Pay’s launch, it introduced a market share cap of 30% on UPI players beginning from January 1, 2021, ostensibly to ensure that WhatsApp’s UPI service does not crowd out other players in the UPI ecosystem. Since WhatsApp has over 400 million users, an unrestricted launch of its UPI service would burden the existing UPI infrastructure which has been witnessing a rise in technical outages and transaction failures in the last two month.

Despite its dominant presence among smartphone consumers in India, WhatsApp Pay’s launch has got off to a tepid start. In November, it registered only 310,000 transactions worth ₹13.87 crore. In comparison to its global counterparts, Google Pay processed 960 million UPI transactions worth over ₹1.61 lakh crore and Walmart-backed PhonePe processed 868 million transactions worth over ₹1.75 lakh crore during the same month, according to NPCI data. WhatsApp’s UPI payment service is supported by ICICI Bank, HDFC Bank, Axis Bank, the State Bank of India and Jio Payments Bank.

Also read

Written By

Reports on banking, payments, fintech and crypto-curencies. Additional reporting on media regulations, data protection and other areas.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

News

In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...

News

By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

News

By Stella Joseph, Prakhil Mishra, and Yash Desai The Government of India circulated proposed amendments to the Consumer Protection (E-Commerce) Rules, 2020 (“E-Commerce Rules”) which...

You May Also Like

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ