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Jio blames competitors for boycott campaign, competitors strongly deny allegations

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Jio in a letter blamed Vi and Airtel for a supposed campaign to acquire its customers in the backdrop of farmer protests. Jio essentially argued that Vi and Airtel were using the protests to make the Reliance-owned telco look bad and gain their subscribers. It’s not clear if Reliance cited any evidence to make this extraordinary claim. Protesting farmers have called for a boycott of businesses owned by industrialists they believe would threaten farming after recently passed legislation; Reliance’s wide-ranging interests fell comfortably in that category, leading to calls for boycotts of everything from the conglomerate's telecom services to its music streaming service JioSaavn. Vi and Airtel refuted Jio’s allegations sharply. In a letter to the TRAI shared with MediaNama, Airtel said that “Despite being provoked by some competitors who we know will go to any length to make baseless…

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I cover the digital content ecosystem and telecom for MediaNama.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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