The Internet and Mobile Association of India (IAMAI) will come out with yet another code, an "implementation code", for streaming services like Netflix and Hotstar, after the government refused to support the streaming industry's third attempt at a self-regulation code. This was revealed by two members of the IAMAI's Digital Entertainment Committee (DEC), Tarun Katial (who chairs the DEC) and Gourav Rakshit, Chief Operating Officer of Viacom18 Digital, during the Fast Track Digital event, organised by the Federation of Indian Chambers of Commerce and Industry (FICCI), on November 25. https://youtu.be/Avh8kohe5io?t=6395 "It’s open knowledge that the government has come back with some feedback on the code. It isn’t very different from where we are today. There are some minor or major implementation issues that they want us to tackle, which the industry in its implementation code is working towards. I’m very hopeful by the time I relinquish my role, we would be done with the implementation code, and all of us would have agreed to this implementation code, which flows from the self-regulation code," Katial said at the event. Rakshit, who also spoke of the next code, called it an "implementation toolkit." While details of the implementation code haven't been released, the participants said that the code would contain detailed information on what laws govern their conduct, among other things. While this implementation code is being positioned as a supplementary resource for streaming services, it's unclear how it would satisfy the government's central concerns — a lack of a list of…
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