wordpress blog stats
Connect with us

Hi, what are you looking for?

, ,

Disney launches Star as streaming service, add-on to Disney+ outside US, Hotstar has ~26mn subscribers

Disney is using its Indian Star brand as a way to distribute its general entertainment content, including sports and TV shows targeted at older audiences, in markets outside the US. The company announced this in its Investor Day event (watch video here). In many countries where Disney+ is already available, Star will launch as an opt-in brand that will require users to consent to more mature shows and films. In Latin America, Disney will launch Star+ (not to be confused with Star Plus, the Hindi entertainment channel also owned by Disney) as a standalone offering of sports and TV shows not included in Disney+.

Star doesn’t appear to be exporting the vast catalogue of Indian content on Star/Star+. Rather, it is using the Star brand as an alternative to Hulu, the US streaming service that typically syndicates shows from TV networks through a joint venture. Star will launch in select territories on February 23, 2021. It’s unclear what Disney’s plan is to distribute this new Star’s content in India — for instance, FX shows like Atlanta are unavailable on Disney+ Hotstar, or on any Indian streaming service for that matter. We have reached out to Disney for information on their launch plans for FX and other new Star content in India.

~30% of Disney+ subscriptions from Hotstar

Around 30% of the 86.8 million Disney+ subscribers worldwide are Disney+ Hotstar subscribers, Rebecca Campbell, chair of Disney’s International Operations and Direct-to-Consumer said at the event. This essentially means that Hotstar has around 26 million subscribers in India, Indonesia and Singapore. Last month, Walt Disney Company CFO Christine McCarthy said that Hotstar accounted for little over a quarter of Disney+ subscriptions. Now that number seems to have gone up to around 30% in the space of a month, likely driven by the service’s launch in new territories. The recently concluded Indian Premier League tournament may have also played a role in the rapid expansion of the subscriber base. Earnings from Hotstar subscribers couldn’t be ascertained, as Disney only makes it possible to ascertain that number in quarterly financial results.

Also read

Advertisement. Scroll to continue reading.
Written By

I cover the digital content ecosystem and telecom for MediaNama.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

News

In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...

News

By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

News

By Stella Joseph, Prakhil Mishra, and Yash Desai The Government of India circulated proposed amendments to the Consumer Protection (E-Commerce) Rules, 2020 (“E-Commerce Rules”) which...

You May Also Like

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ