“YouTube is now probably in the range of 40-60% of the digital revenue and telecom is about 10%, the rest [of the digital revenue] is a combination of syndication and ShemarooMe," Hiren Gada, CEO and CFO of Shemaroo Entertainment Ltd. said on an investor call on Tuesday. “Overall YouTube at some point used to be 25%, it has gone up now. Telecom, which used to be upwards of 50%, has now gone down to 25%. In fact, this quarter it’s actually 10% of the total, because telecom has got a severe beating. I wouldn’t call it a severe beating, it’s a shift from the business model of traditional VAS, which was a feature phone product to a smartphone product which is ShemarooMe and others,” Gada added. Shemaroo’s digital revenue contributed 39% of the company’s FY20 revenue. This stood at 62% for the quarter ended September 30, 2020 (Q2FY21). However, this is likely an aberration since the major impact of COVID-19 has been on advertising, which has hit the company’s traditional business, Gada said. Digital revenue should remain between 30-40% of the total revenue in normal quarters, he added. [caption id="attachment_224884" align="aligncenter" width="428"] Courtesy: Shemaroo Entertainment Ltd.[/caption] Revenue in post-COVID-19 period In the post-COVID period, Shemaroo’s revenue for the first half of this fiscal year, between April to September, fell by half or 50.4% compared to the first half of the previous year. However, the traditional business was hit harder, with revenue for the same period falling 61.6% over the previous…
