PUBG Mobile will be relaunched in India after being banned in September, Krafton Inc., the South Korean owner of the PUBG brand announced in a press release on Thursday. The version of the app that was banned in India was published by Chinese company Tencent, which has lost the rights to the game in India. Now, Krafton's subsidiary PUBG Corporation is going it alone in India, and says it will invest US$100 million (~₹747 crore) to hire employees in the country and host "India-exclusive esports events". This return was signalled for a while, with Krafton striking a deal with Microsoft Azure to host games — and user data — on the tech giant's datacentres. Of course, PUBG Mobile was banned in India likely due to geopolitical reasons, following a flare-up of conflict with China, but the government has privately insisted to Reuters that the ban was also due to concerns around user data privacy and the violence in the game. Krafton, seemingly eager to continue benefiting from the large Indian market, has played along, starting with the Azure deal, in spite of no clear evidence that user data was ever under threat when Tencent was publishing the game. On top of this, the Korean company strongly indicated that it will censor the game, with changes like gore being replaced with "green hit effects", in-game avatars being "clothed" by default. The company added that the game will now be "set in a virtual simulation training ground". All these factors indicate changes…
- Explained: The G20 Task Force On Digital Public Infra for Economic Transformation, Financial Inclusion & Development April 1, 2023
- MediaNama Daily: The Great Indian Surveillance Spectacle April 1, 2023
- Are Courts Doing Enough To Question “Proportionate” Intrusions on Privacy And Other Rights? #NAMA March 31, 2023
- Why did PhonePe cancel its deal to acquire ZestMoney? March 31, 2023
- RTI: Chennai police confirms 9 drones as part of a Drone Police Unit and here’s why it’s important March 31, 2023
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
Amazon announced that it will integrate its logistics network and SmartCommerce services with the Open Network for Digital Commerce (ONDC).
India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?
After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples
In the case of the ‘deemed consent' provision in the draft data protection law, brevity comes at the cost of clarity and user protection
The regulatory ambivalence around an instrument so essential to facilitate data exchange – the CM framework – is disconcerting for several reasons.
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...