wordpress blog stats
Connect with us

Hi, what are you looking for?

Flipkart acquires gaming startup Mech Mocha’s IP, employees, to scale its gaming efforts

A Flipkart delivery box with a Flipkart sticker

Flipkart has acquired intellectual property rights from mobile gaming startup Mech Mocha, in a bid to scale the e-commerce company’s gaming efforts, the company announced on Tuesday. Mech Mocha runs an Android-only social gaming platform called Hello Play. The company did not reveal any financial details about the deal, but said that Mech Mocha’s gaming team will also join Flipkart’s workforce. Flipkart vice president Prakash Sikaria will lead its gaming efforts, the company said.

Flipkart has a reward service called GameZone, where users can take quizzes to win products from the platform. “We see many first-time e-commerce users come online through formats such as video and games, as they build familiarity with the medium. Our observations of Flipkart GameZone, reflect this trend as we see a strong correlation between casual gamers becoming early shoppers on Flipkart for their digital journey,” Sikaria said in a statement.

Mech Mocha’s platform is available in seven Indian local languages and has over ten games including multiplayer games such as Ludo, Carrom, Snakes & Ladder,  and Cricket. The startup has so far raised investments from Accel Partners, Blume Ventures and Shunwei Capital, among others, Flipkart said. Mech Mocha’s offering pits it directly in competition to popular game Ludo King, developed by Gametion, and similar offerings from the likes of Nazara Games.

Last month, Flipkart had invested ₹1,500 crore for a 7.8% share in Aditya Birla Fashion and Retail which will allow it to sell apparel brands — Allen Solly, Peter England etc. — on its platform.

Also read: 

Advertisement. Scroll to continue reading.

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

India and US come to terms on how to deal with the equalisation levy in light of the impending Global Tax Deal.

News

Find out how people’s health data is understood to have value and who can benefit from that value.

News

The US and other countries' retreat from a laissez-faire approach to regulating markets presents India with a rare opportunity.

News

When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ