Sony's entertainment business in India was reportedly in talks to merge with Viacom18 in a 51:49 ownership split, with Sony being the majority shareholder. However, those talks have now ended since Reliance Industries, which owns a majority of Viacom18 (a joint venture between the US-based Viacom and India's Network18), wanted a bigger share, according to reports from PTI, the Economic Times, Mint, and IANS. The merged entity would have been an entertainment giant on broadcast TV (with Network18 and Sony channels) as well as on the streaming front. Sony LIV and Voot both have a sizeable presence on the market, thanks to low pricing, an ad-supported business model, and being owned by major media conglomerates. The merged entity would have had significant access to content and distribution muscle. The deal seems to have been called off reportedly because Reliance Industries…
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