Reliance Retail's e-commerce segments such as AJIO, JioMart and Reliance Digital have grown in both customers and value. AJIO, Reliance Retail Ventures Limited's (RRVL) lifestyle fashion website, recorded four times as many orders compared to pre-COVID-levels. JioMart, the latest entrant into the e-grocery space, is also growing "exponentially", the company said in its earnings release for the quarter ending September 30. Overall, business is rebounding in a "sharp V-shape" trajectory, according to Dinesh Thapar, the company's chief financial officer. The company managed to continue store expansions during the quarter. At the same time, footfalls continued to be lower because of consumers still being wary of visiting stores. The company posted an EBIDTA of ₹2,006 crore this quarter, an 85% improvement from the previous quarter which was deeply impacted by the pandemic. But this is still considerably low compared to Q2 of 2019-21, when it posted an EBITDA of ₹2,322 crore. The last few months have been especially important for the company as it has raised as much as ₹37,710 crore in investments (for a cumulative of 8.22% stake) from from Silver Lake, KKR, General Atlantic, Mudabala, TPG Capital, the Abu Dhabi Investment Authority and GIC. During this quarter, Reliance Retail also began the process of acquiring Future Group's retail and wholesale business, a deal which is currently being challenged by Amazon which has an indirect stake in Future Group. Reliance Retail has also entered the e-pharmacy space by acquiring Netmeds. "Retail business activity has normalised with strong growth in key consumption…
