The US’ Justice Department could sue Google as early as next week over its dominance in online search and advertising, Reuters reported. In particular, the company could potentially be sued for looking to disadvantage rivals such as Microsoft’s Bing by not sharing data on user preferences with them to hurt their ad business. The department is also reportedly looking at investigating “search advertising”, which are basically advertisements related to a user’s particular search query. Google controls whose ads are visible in such searches, and also the tools required to make those ads. The Justice Department is currently asking state attorneys general to sign onto the lawsuit, the report continued, and added that Google, on its part has denied any wrongdoing. It was also reported that US Attorney General William Barr has been personally for an early antitrust complaint against Google,…
