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Bajaj Finance creating framework to upgrade digital platform for increasing customer base

fintech

Bajaj Finance has developed a new business framework and is working on upgrading its digital platform in a bid to more than double its customer base to 105 million over the next few years from a little over 44 million at present. The company will launch the new business and digital strategy by mid-2021 and hopes the initiative will increase the cross-selling of various financial products such as loans, insurance, mutual funds and cards. At present around 54% of its customer base, or over 23 million customers contribute to the company's cross-selling business, the company said in its investor presentation for the quarter-ended September 30, 2020. The Company is in the middle of significantly strengthening its technology, data science, app design and content design teams. The Company is working towards delivering a transformed customer experience model for it 105 MM…

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