Facebook CEO Mark Zuckerberg announced on Thursday that the social media company would stop allowing new political ads a week before November 3, when election to the US' president and many other federal, state and local offices will be held. However, political ads published before the final week will still be allowed to run on the platform (more on that below). In a statement posted on his official profile, Zuckerberg announced several other steps Facebook will take to apparently encourage voting and restrict the spread of misinformation. Zuckerberg said that the upcoming election was not "business as usual". "I'm also worried that with our nation so divided and election results potentially taking days or even weeks to be finalized, there could be an increased risk of civil unrest across the country." What will Facebook be doing before the election? No new political ads during final week of campaigning (the key word being 'new'): Zuckerberg said Facebook would block all political and issue ads (which are about particular issues rather than candidates themselves) during the week leading to the elections. He argued that political ads can always be scrutinised and checked, but there might not be enough time to contest new claims if they are made just days before the election. Advertisers can, meanwhile, continue to run ads that have debuted before the final week begins. Forwarding limitations on Messenger: Facebook will limit the number of chats a message can be forwarded to at one time. Zuckerberg noted that such restrictions…
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