wordpress blog stats
Connect with us

Hi, what are you looking for?

Vodafone Idea finishes integration, rebrands as Vi

Vodafone Idea has finished integrating their networks and have rebranded as Vi (pronounced “we”), the company announced in a virtual press conference on Monday. With this, the separation between the Vodafone and Idea brands seems to have ended, with the Vi brand taking over. Both Idea Cellular and Vodafone India’s websites now redirect to the Vi site.

Credit: Vodafone Idea

Vodafone Idea, or Vi as it now wants us to call it, has a long climb ahead of it. It has been losing subscribers rapidly, even as Jio and Airtel make gains on that front. The Supreme Court gave the company ten years to pay its AGR dues, which add more financial stress to the company, which initially requested 20 years to pay those dues off. Malaysian telco Axiata completed its withdrawal of investment from Vodafone Idea this year, exiting the Indian telecom market altogether.

Without fresh capital, Vi may have a tough time surviving on its new brand identity alone. If the company collapses, the Indian wireless internet industry would be reduced to a two-player duopoly plus BSNL, which may increase prices for consumers and harm competitiveness overall. While there have been rumours of Google or Amazon investing in VIL, nothing seems to have materialised yet.

Written By

I cover the digital content ecosystem and telecom for MediaNama.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

The US and other countries' retreat from a laissez-faire approach to regulating markets presents India with a rare opportunity.

News

When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

News

In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...

News

By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

You May Also Like

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ