Vodafone Idea has finished integrating their networks and have rebranded as Vi (pronounced "we"), the company announced in a virtual press conference on Monday. With this, the separation between the Vodafone and Idea brands seems to have ended, with the Vi brand taking over. Both Idea Cellular and Vodafone India's websites now redirect to the Vi site. [caption id="attachment_221258" align="aligncenter" width="355"] Credit: Vodafone Idea[/caption] Vodafone Idea, or Vi as it now wants us to call it, has a long climb ahead of it. It has been losing subscribers rapidly, even as Jio and Airtel make gains on that front. The Supreme Court gave the company ten years to pay its AGR dues, which add more financial stress to the company, which initially requested 20 years to pay those dues off. Malaysian telco Axiata completed its withdrawal of investment from Vodafone Idea this year, exiting the Indian telecom market altogether. Without fresh capital, Vi may have a tough time surviving on its new brand identity alone. If the company collapses, the Indian wireless internet industry would be reduced to a two-player duopoly plus BSNL, which may increase prices for consumers and harm competitiveness overall. While there have been rumours of Google or Amazon investing in VIL, nothing seems to have materialised yet.
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
News
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
Advert
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
News
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
News
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...