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Interview: IAMAI is in “constant deliberation” with MIB and MEITY over self-regulation of streaming services

The self-regulation code that streaming services like Hotstar, Netflix, Amazon Prime Video, ZEE5, and Sony LIV recently signed, "is a self-regulation code, it’s not a policy document that the government has introduced," Tarun Katial, ZEE5 CEO and head of the Digital Entertainment Committee at the Internet and Mobile Association of India said. "We’re in constant deliberation with both MIB and MEITY. They are well aware of the code," he said. Katial was responding to a question on whether the government supports this code, the third one IAMAI has come up in two years, drafted and signed at the Ministry of Information & Broadcasting's encouragement. Seventeen streaming services and digital companies signed the code, which the Ministry of Information & Broadcasting reportedly refused to support now. A core group of four companies were behind the drafting of the code, Katial said, including Star. We spoke to Katial about the deliberations behind the code, and the changes it has seen from a previous code that many streaming services opposed. What follows is a lightly edited transcript of the interview, conducted on September 11, before the I&B Ministry said it would not support the code. Also note that at this time, only 16 members had signed the code. The seventeenth one — Sony LIV — would sign a few days later. MediaNama: This is the third code that IAMAI has come up with in two years. Can you explain why the code has been iterated so many times to be final? Is it…

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I cover the digital content ecosystem and telecom for MediaNama.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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