wordpress blog stats
Connect with us

Hi, what are you looking for?

, , ,

Hoichoi has 13 million viewers, with 40% of revenue being international

Hoichoi has 13 million subscribers, the Bengali-language streaming service said on Friday. This is the first time the company has revealed a subscriber count for its service, three years after launching. While Hoichoi didn't disclose how many of these viewers are direct subscribers, it is interesting to note that 40% of the company's revenue comes from abroad, a notable figure for a regional-language platform. We spoke to co-founder Vishnu Mohta on what the platform has learnt, and generally on the Indian streaming service ecosystem. A transcript of that interview, edited for clarity and length, follows. MediaNama: What have you learnt in the three years since Hoichoi's launch? Vishnu Mohta: This business is a mix of four or five things. This is something we realized early on, but we never realized the interplay of all of these things, which is the interplay of content, technology, great customer support, marketing, and distribution, working with partners. So the interplay of all of these things to work together to achieve your objective is extremely important. In most businesses there are two or three things that you're aiming at. In the content business, you're trying to do content and distribution, generally. I have always believed that content is king, but in this business, you need content coupled with the technology coupled with customer support. MediaNama: How is Hoichoi's market different from more national streaming services like Hotstar? Vishnu Mohta: SVF [Hoichoi's parent company, a media company] has been making movies in Bengali alone for 25 years. Bengali…

Please subscribe/login to read the full story.
Written By

I cover the digital content ecosystem and telecom for MediaNama.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?

News

After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples

News

In the case of the ‘deemed consent' provision in the draft data protection law, brevity comes at the cost of clarity and user protection

News

The regulatory ambivalence around an instrument so essential to facilitate data exchange – the CM framework – is disconcerting for several reasons.

News

The provisions around grievance redressal in the Data Protection Bill "stands to be dangerously sparse and nugatory on various counts."

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ