The central government's new draft guidelines on advertising and endorsement disclosures could mean a world of change for celebrities who endorse products, including social media "influencers" — people who use their clout on platforms such as Facebook and Instagram to get paid for endorsing products. The draft guidelines cover all forms, formats and medium of advertising and marketing communications — print, TV and social media. All advertisers and endorsers would have to be more careful about what they associate themselves with. The guidelines propose to make them responsible for verifying all of the manufacturer's claims regarding a certain product or service. Earlier this week, the Ministry had issued a draft of the Central Consumer Protection Authority (Prevention of Misleading Advertisements and Necessary Due Diligence for Endorsement of Advertisements) Guidelines, 2020. People can submit their comments and suggestions on the guidelines until September 18, 2020. Comments can be mailed to firstname.lastname@example.org. Background: The guidelines have been drafted under a law passed last year — The Consumer Protection Act, 2019 — which allowed for the creation of a Central Consumer Protection Authority (CCPA). The CCPA was given wide powers, including the ability to penalise and prosecute against "misleading advertisements". For the first time ever in the country, the Act brought into ambit all endorsers, who could be made accountable for misleading advertisements. Earlier, such a provision existed only with regard to the endorsement of food products (more on this later). The CCPA was finally established in July this year. It is headquartered in…
- MediaNama Daily: It’s not you, it’s your data January 28, 2023
- Why is Google not fully complying with India’s orders, MapmyIndia CEO asks January 27, 2023
- Unique Identification Authority of India working on age verification through e-KYC January 27, 2023
- Views: Why India’s “indigenous” smartphone operating system BharOS is overhyped January 27, 2023
- Here’s why Twitter employees’ access to its ‘God Mode’ function is a problem January 27, 2023
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?
After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples
The regulatory ambivalence around an instrument so essential to facilitate data exchange – the CM framework – is disconcerting for several reasons.
The provisions around grievance redressal in the Data Protection Bill "stands to be dangerously sparse and nugatory on various counts."
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...