wordpress blog stats
Connect with us

Hi, what are you looking for?

Google wants to be only destination for Search and digital advertising: 14 key takeaways from Pichai’s deposition before the antitrust subcommittee

Sundar Pichai

Given that Google earns more than $100 billion, there is “a fundamental conflict of interest between serving users who want to access the best and most relevant information and Google’s business model, which incentivises Google to sell ads and keep users on Google’s own sites,” David Cicilline (D-RI), the chair of the subcommittee, said at the Big Tech CEOs’ hearing before the House subcommittee on antitrust on July 29 (available to watch here). But Google CEO Sundar Pichai clarified that ads are shown for only a small subset of queries, “where the intent from users is highly commercial” such as buying a television. 1. Google dominates the online search market with over 85% online searches going through its servers. 2. Google aims to keep users within its own websites due to threat from ‘vertical search’: Cicilline said that documents show that Google has become “a walled garden” wherein the aim is to keep users within its sites as when users go to other websites, they divert traffic and revenue away from Google. Pichai agreed that the company looked at vertical search but called it a validation of competition instead of threat to it. 3. Google controls 90% of the digital advertising market: Google’s dominance isn’t limited to Search. Representative Pramila Jayapal (D-WA) pointed out that Google controls 50%-60% of the ad exchange market, by virtue of controlling middlemen like Google’s Display & Video 260 and Google Ads, it controls 90% of the buy-side market. How Google’s advertising exchange works? Google’s…

Please subscribe/login to read the full story.
Written By

Send me tips at aditi@medianama.com. Email for Signal/WhatsApp.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?

News

After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples

News

In the case of the ‘deemed consent' provision in the draft data protection law, brevity comes at the cost of clarity and user protection

News

The regulatory ambivalence around an instrument so essential to facilitate data exchange – the CM framework – is disconcerting for several reasons.

News

The provisions around grievance redressal in the Data Protection Bill "stands to be dangerously sparse and nugatory on various counts."

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ