"There's this Hallmark card from 20 years ago that used to say, 'Everything I love is illegal, immoral, or fattening.' [The Non-Personal Data Governance Framework] is the closest I have seen any draft come to that," Sameer Nigam, CEO of PhonePe said. "I've spoken to quite a few friends in the startup industry who really understand the dynamics of tech, and Big Tech particularly. How it will play out is riddled with a bunch of very weird manifestations in terms of who gets to ask for whose data, how it's used, how it's shared forward, who gets commoditised, and what gets democratised." Nigam, who was speaking at MediaNama's discussion on the Governance of Non-Personal Data, made the remarks in a personal capacity since PhonePe has not finalised its views on the subject. https://www.youtube.com/watch?v=2ceJJY3YzNM How non-personal is non-personal data? "The premise that you can anonymise somebody's data by just removing a couple of identifiers, and yet be able to pull all that data and stitch it together through other means and not really zoom in very close to the atomic level, which is the individual level; I think technology has proven otherwise," Nigam said. "If everyone, especially companies that really know how to massage data, have access to my GPS location from my food deliveries and have access to my non-personal banking data from my payment transactions and what-have-you, some of the parts make it very easy to identify the actions of an individual. I may be nameless and faceless, but…
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