iAccelerator, the incubation program from the Centre for Innovation, Incubation and Entrepreneurship at IIM Ahmedabad, has announced its batch of 10 startups for 2013, selected from 500 applicants. The program began on 2nd September, and will culminate on 30th November 2013 with a Demo day. The startups selected: Advertising - Fingify places advertisements on your mobile phones lock screen and pays users with credits every time they unlock their phone. Credits can then be converted into mobile recharge. Our take: the interactivity integrated here is interesting, but we wonder if Advertisers will pay for users who don't interact. Also keep in mind that the intent of a user looking to unlock the phone is to unlock the phone and use it, not interact with an ad. This model is not very defensible, and it's important for Fingify to build a user base quickly, and then sign up advertisers and agencies quickly. We're reminded of Affle's SMS 2.0 product. Location based services - Locator is a mobile utility location based service which pulls your entire phonebook into its directory, and provides you with location data of users on request. You can also share your location with others and save addresses under a specific name too. Note: this sounds like a Truecaller with location info. Travel - RideShare / GetJugaad: is a service that allows users to shared rides, with verified commuters. It also facilitates cashless travelling and women-only rideshares. A similar service, SharedCab, was a part of the GSF Accelerator. Gaming - Mech Mocha is a mobile game…
