The Internet and Mobile Association of India has proposed an ombudsman model to the Ministry of Information and Broadcasting for self-regulation of streaming platforms like Netflix and Hotstar, Arré CEO Ajay Chacko said. Chacko revealed the development in a discussion hosted by IndianTelevision, which first reported Chacko's remarks on Saturday. Arré is a part of the IAMAI's Digital Entertainment Committee, which has been liaising for months with the MIB to come up with a self-regulatory system for OTT platforms. Anil Wanvari, founder and CEO of IndianTelevision, said that the government had given streaming services an August 10 deadline to come up with a solution to content regulation online. Hoichoi confirmed to MediaNama that they support the proposal. Head of Revenue and Strategy, Soumya Mukherjee, said in a statement, "Yes, hoichoi is one of the sponsors for this proposal. The Ombudsmen Model clearly lays out the self-regulatory framework which includes Content Classification and Parental Control Pin setting along with a few other regulations. This has been created in accordance with all industry experts and after multiple rounds of discussion we are happy with the final proposal." We have reached out to the IAMAI for further comment on what this ombudsman model entails. We have also reached out to Netflix, Hotstar, Voot, Sony Liv, Amazon Prime Video, Google, Apple, Zee5, and Jio to find out if they too support this proposal. In February, the IAMAI had unveiled the Digital Content Complaints Committee, a proposed self-regulatory body that would have powers to penalise…
IAMAI proposed ombudsman model to government for OTT streaming regulation: Arré CEO Ajay Chacko
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