wordpress blog stats
Connect with us

Hi, what are you looking for?

, , ,

Hotstar has monthly ARPU of ~Rs 53 in India, to launch in Indonesia on September 15

Hotstar has a monthly ARPU of Rs 53 in India, Walt Disney Company CFO Christine M. McCarthy indicated in an earnings call. "Given the unique nature of our India offering, it’s worth noting that Disney+ Hotstar comprised about 15% of our quarter-end subscribers [57.5 million]," McCarthy said. "As it relates to ARPU, Disney+’s overall ARPU this quarter was $4.62. However, excluding Disney+ Hotstar, it was $5.31." This essentially means that Hotstar has around 8.6 million subscribers (adding around 625,000 subscribers since last quarter), and that their ARPU is US$0.71, or Rs 53. This translates into a quarterly Hotstar subscription revenue of Rs 137.14 crore, or US$18.3 million, compared to the US$778.5 million from other countries. Paying subscribers in India account for around 2.3% of Disney+ revenue globally — Hotstar ad revenue is not included here, and Disney+ does not include ads in other markets. This indicates that most Hotstar users subscribe to the lower-price VIP plan. Hotstar ARPU is likely to rise as subscribers who signed up before April 2020 renew at higher prices (Premium pricing is up from Rs 999 to Rs 1,499, and VIP pricing is up from Rs 365 to Rs 399). For some idea on how the subscriptions are split up between VIP and Premium tiers, or annual and monthly subscriptions, check out our estimates from April — note that it is not possible to arrive at these subscription mixes conclusively, and there's a lot of guesswork involved. Hotstar launching in Indonesia Disney will be launching…

Please subscribe/login to read the full story.
Written By

I cover the digital content ecosystem and telecom for MediaNama.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

Amazon announced that it will integrate its logistics network and SmartCommerce services with the Open Network for Digital Commerce (ONDC).

News

India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?

News

After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples

News

In the case of the ‘deemed consent' provision in the draft data protection law, brevity comes at the cost of clarity and user protection

News

The regulatory ambivalence around an instrument so essential to facilitate data exchange – the CM framework – is disconcerting for several reasons.

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ