wordpress blog stats
Connect with us

Hi, what are you looking for?

, ,

Zee5 announces TikTok-esque service HiPi, not launching immediately

In the aftermath of TikTok’s ban, Zee5 announced on Wednesday that it would be releasing HiPi, a short video platform of its own. It’s unusual for a content company to wade into the messy world of user generated content, so it will be interesting to see how this service plays out. Entrackr first broke the story on HiPi’s impending launch on June 18. That story said that HiPi will be a part of Zee5, as opposed to launching as a separate app, a Zee spokesperson told MediaNama that HiPi will indeed be a part of the Zee5 app.

They also told us that HiPi is being tested under a closed beta, and that it would be launched in the “next 30-45 days”, around September.

The TikTok ban has been enforced by telecom operators, app marketplaces, and by TikTok itself. This has led to an influx of smaller homebrewed competitors, like Mitron and Chingari, the former having raised seed funding of Rs 2 crore after the ban was announced.

Watch: Chinese apps ban: India-China cyber face-off

TikTok’s India Head, Nikhil Gandhi, in a statement said that they have been invited to meet with concerned government stakeholders to respond and submit clarifications. The company said on July 2 that it would not be challenging the ban on it legally, and would instead try discussing the issue in meetings with the government.

Advertisement. Scroll to continue reading.

Written By

I cover the digital content ecosystem and telecom for MediaNama.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'


India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...


There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data


Existing consumer protection regulations are not sufficient to cover the extent of protection that a crypto-investor would require.


The Delhi High Court should quash the government's order to block Tanul Thakur's website in light of the Shreya Singhal verdict by the Supreme...

You May Also Like


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ