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Zee’s Punit Goenka on strategic investments into Zee5, avoiding film acquisitions

Zee Entertainment Enterprises Limited's Punit Goenka said that Zee5 would avoid acquiring big ticket films like Hotstar and Amazon Prime Video have done. "I do not think we thought that as a strategy that would have been a rewarding one, and therefore we did not enter the bidding war. We will remain committed to our original content strategy going forward, including our original film strategy, which is to produce solely for the Zee5 platform, or acquire for the network as a whole." "We have seen the numbers go up by almost 60 to 70%" on subscriptions to Zee5, Goenka said, "as a combination of B2B and B2C, and it gives me the confidence that they are heading towards the plan that we had envisaged." The company did not elaborate on subscription numbers for Zee5, or what the basis period for…

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