wordpress blog stats
Connect with us

Hi, what are you looking for?

Uday Shankar: Overreliance on ad revenue hurt Indian media & entertainment industry

Walt Disney APAC President and Star & Disney India chair Uday Shankar said that the media industry had done itself no favours by relying disproportionately on ad revenue over the last few years. "The biggest pain of the industry, for print, TV, and digital, is disproportionate dependence on advertising. Advertising revenue in the 2000s used to be about a billion dollars, and now it is ten billion dollars," Shankar said at FICCI e-FRAMES 2020's inaugural session.  "It has helped us grow, but it has been a bit of a distraction. Globally, the industry has grown, through a system where consumers pay," Shankar pointed out. Interestingly, Hotstar, which Disney owns, is one of the biggest examples of this phenomenon. In April, Disney disclosed that Hotstar (now renamed Disney+ Hotstar) has 8 million paying subscribers, which is a small fraction of what it claims are over 300 million monthly unique users. "All of us are guilty of this," Shankar said. "We decided to be shortsighted and subsidise our products, to create hurdles for smaller challengers. That has become a very big setback for the industry. If the industry has to grow, what has to be fixed is our ability to get people to pay for what they consume. That's fair, and that's the only way we can grow." In an interview with ET Now, Shankar reportedly said that Hotstar was looking to get "tens of millions, if not hundreds of millions" of paying subscribers in the future.  We will be hurt badly…

Please subscribe/login to read the full story.
Written By

I cover the digital content ecosystem and telecom for MediaNama.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?

News

After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples

News

In the case of the ‘deemed consent' provision in the draft data protection law, brevity comes at the cost of clarity and user protection

News

The regulatory ambivalence around an instrument so essential to facilitate data exchange – the CM framework – is disconcerting for several reasons.

News

The provisions around grievance redressal in the Data Protection Bill "stands to be dangerously sparse and nugatory on various counts."

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ