wordpress blog stats
Connect with us

Hi, what are you looking for?

, , ,

Shemaroo ties up with BookMyShow to monetise films before streaming & satellite release

Shemaroo has tied up with BookMyShow to sell online access to films before their rights are sold to subscription video-on-demand and TV channels, the company announced in a press release on Wednesday. ShemarooMe, the company's streaming service, will be selling access to view these films on a transactional video-on-demand (TVOD) basis. The company is calling this new platform "ShemarooMe Box Office", reminiscent of Hotstar's Multiplex launched in June. But unlike Hotstar, films releasing on ShemarooMe will be sold à la carte, as has been the standard for COVID-driven direct-to-video releases in markets like the US. Can TVOD work in India? Our take This distinction is important, as it lets producers bypass the theatrical window during the COVID-19 pandemic and still keep their options open for subscription-based streaming services like Netflix, Prime Video and Hotstar. But one thing to note here is that this model is unlikely to attract any big ticket Bollywood releases — TVOD releases are not significant in India like they are in developed countries. When Trolls: World Tour went direct-to-digital in the US, it earned over $50 million in VOD sales. For context, Netflix's India subsidiary made $62 million in all of the financial year 2018–19. In India, which has a fraction of the TVOD platforms that are available in the US, the opportunity from releasing films this way is limited to driving marketing buzz for a film before selling streaming or broadcast rights. And there's the added challenge of getting big-ticket films in an environment where…

Please subscribe/login to read the full story.
Written By

I cover the digital content ecosystem and telecom for MediaNama.

Free Reads

News

The Commission received complaints against ULLU by the group ‘Gems of Bollywood’,  for sharing “extremely obscene and objectionable content secretively to its subscribers, including...

News

This case highlights a curious intersection of copyright and critique in the digital content world.

News

Google will also provide news organizations and fact checkers with essential training in advanced fact-checking methodologies, deepfake detection, and Google tools like the Fact...

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

NPCI CEO Dilip Asbe recently said that what is not written in regulations is a no-go for fintech entities. But following this advice could...

News

Notably, Indus Appstore will allow app developers to use third-party billing systems for in-app billing without having to pay any commission to Indus, a...

News

The existing commission-based model, which companies like Uber and Ola have used for a long time and still stick to, has received criticism from...

News

Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...

News

Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ