wordpress blog stats
Connect with us

Hi, what are you looking for?

, ,

Netflix testing cheaper basic plan in India, minus TV support

Netflix is testing a Rs 349 "Mobile+" plan in India that is similar to its existing Rs 499 Basic plan. Androidpure first reported the plan on Saturday. Like that plan, Netflix will only allow one stream at a time; but HD video is allowed, and TVs are not supported. This is an interesting pricing experiment for Netflix, since it has plans that are low in price and low on features, and high in price, and high on features — the pricing gap between the Standard Definition mobile-only Rs 199 plan and the Rs 499 basic plan is significant. If this price resonates with Indian customers, it would be a boon to both Netflix, which might make a little more from subscribers who would otherwise be sharing their account — the Mobile+ plan costs more than a two-screen plan split between two people, but not more than a four-screen Ultra-HD plan split among four people. Netflix declined to comment on the plan, beyond this statement: "We launched the [Rs 199] Mobile Plan in India to make it easier for anyone with a smartphone to enjoy Netflix. We want to see if members like the added choice this offer [the Rs 349 Mobile+ plan] brings. We’ll only roll it out long-term if they do." [caption id="attachment_218702" align="aligncenter" width="550"] Netflix's new Mobile+ plan for India. (Screengrab)[/caption] If the plan is a success, it might replace the Rs 499 basic plan altogether, since the current test hides the plan by default for new sign-ups.…

Please subscribe/login to read the full story.
Written By

I cover the digital content ecosystem and telecom for MediaNama.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

Studying the 'community' supporting the late Sushant Singh Rajput (SSR) shows how Twitter was gamed through organized engagement

News

Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?

News

A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'

News

India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...

News

There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ