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After JioMeet, Airtel too aspires to enter videoconferencing market: Reports

Airtel

After JioMeet's enterprise version soft-launched last week for free, Airtel seems to have decided to join the highly competitive video conferencing market. Reports in the Economic Times and Mint quote sources in Airtel that say that the company will soon launch a competitor to services like JioMeet and Zoom. We have reached out to Airtel for a comment. Strangely enough, Airtel is a reseller for other videoconferencing services already — under some business plans, the telco bundles subscriptions to Zoom, Cisco Webex, and Google Meet. So, in a way, the telco already makes some money from its soon-to-be competitors. We have reached out to Cisco, Google and Zoom to see if those arrangements would continue. Airtel told the Economic Times that it hopes to distinguish itself from competitors with data localisation and security. Zoom uses American data centres for Indian users' meetings but does tap into Tata Communications servers in India for paid accounts. While Google has a data centre in India, it's unclear if they use only that one for Google Meet calls. Cisco has a data centre it uses for Webex in Bangalore. A day late and a dollar short Airtel is a bit late to this competition. It has been months since Zoom, Google Meet, GoToMeeting, and many of the services who have been in the videoconferencing business for years have battled out their space during the pandemic. Convincing businesses to switch this late into the game is a bit of a tall order. Even Jio, which is…

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I cover the digital content ecosystem and telecom for MediaNama.

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