wordpress blog stats
Connect with us

Hi, what are you looking for?

Instagram Reels to release in over 50 countries, including US, Mexico: Report

Instagram Reels, Facebook’s TikTok-like short video platform, is releasing in over fifty markets after testing in a few countries, NBC reported Thursday. Reels was released in India days after the government banned TikTok, along with 58 other Chinese apps. Facebook confirmed that Reels was coming to the US. In a statement, the company told us, “We’re excited to bring Reels to more countries, including the US, in early August. The community in our test countries has shown so much creativity in short-form video, and we’ve heard from creators and people around the world that they’re eager to get started as well.”

Reels’s US release comes at a time when the federal government is considering options to ban TikTok. ByteDance, which owns TikTok, indicated that it was considering separating TikTok from its Chinese owners, for instance by changing the subsidiary’s managing structure.

Instagram Reels in India

Facebook released Instagram Reels in India after testing the app in Brazil, France and Germany. In the country, Reels faces stiff competition in the fallout, including from apps like InMobi’s Roposo, which claims to be adding 500,000 users per hour, and that it expects to reach 100 million users by the end of July. That’s more users than Instagram’s monthly active userbase in the country (88 million).


Read: It’s clear, Indian short video apps are betting on their ‘Indianness’, but who’ll come out on top?


Roposo may have momentum, but that’s only understandable given the sheer size that TikTok reached in India, with 200 million users, just 41 million shy of Facebook, which is India’s largest social media platform. Others are getting in on the game too, with OTT platform Zee5 announcing that, like Instagram, it will build a TikTok-like short video platform named HiPi that will go into its existing app.

Advertisement. Scroll to continue reading.

Written By

I cover the digital content ecosystem and telecom for MediaNama.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

Find out how people’s health data is understood to have value and who can benefit from that value.

News

The US and other countries' retreat from a laissez-faire approach to regulating markets presents India with a rare opportunity.

News

When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

News

In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ