Flipkart has launched Flipkart Wholesale, an e-commerce platform for small retailers and kirana shops, the company announced on Thursday. As a part of the launch, the company has reverse-acquired Wal-Mart India Private Limited, the US retail giant's Indian wholesale arm. Sameer Aggarwal, CEO of Walmart's India operations, will continue in his role for some time, before moving to a different role at Walmart. Flipkart Wholesale is being pitched as an e-commerce portal for small traders and MSMEs to acquire goods online, and to provide credit to businesses. Flipkart Wholesale will be led by Adarsh Menon, a senior vice president at Flipkart who has been at the company since 2015, before which he served in various roles at Hindustan Unilever for over a decade. "With the acquisition of the Walmart India business, its employees will join the Flipkart Group and the home office teams will integrate over the next year," Flipkart said. Earlier this month, Walmart led a US$1.2 billion investment into Flipkart, valuing the e-commerce platform at US$24.9 billion. Walmart owns a majority stake in Flipkart, which it purchased for US$16 billion in 2018. Competing with JioMart Flipkart Wholesale will launch in August, the company said. The service seems to be in direct competition with Reliance's JioMart, which is also trying to woo small storeowners and kirana shops. Flipkart said it will initially start in the grocery and fashion segments on Wholesale. "Thousands of kiranas have already partnered with Flipkart to enhance their business and income streams," Menon said, referring to…
- Explainers: We break it down for you March 22, 2023
- Final Call: Exploring User Verification, 23rd Mar, 2023, Delhi #Ad March 22, 2023
- MediaNama Daily: We are not so certain about the CERT-In rules March 22, 2023
- How many crypto exchanges registered with India’s FIU following government notification? March 21, 2023
- Why is Twitter’s move to withhold accounts amid internet shutdown in Punjab problematic? March 21, 2023
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
Amazon announced that it will integrate its logistics network and SmartCommerce services with the Open Network for Digital Commerce (ONDC).
India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?
After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples
In the case of the ‘deemed consent' provision in the draft data protection law, brevity comes at the cost of clarity and user protection
The regulatory ambivalence around an instrument so essential to facilitate data exchange – the CM framework – is disconcerting for several reasons.
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...