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New draft consumer protection rules for e-commerce require platforms to show country of origin of products and explain how product listings work

E-commerce

Under the new draft Consumer Protection (E-Commerce) Rules, 2020, e-commerce companies are required to direct sellers to display the country of origin alongside product listings. On top of that they will also have to reveal the parameters that go behind determining product listings on their platforms. The Department of Consumer Affairs published a copy of the draft rules on its website last week, but it is unclear as to when they would be published in the gazette, or if these would be opened up for public consultation. Repeated calls by MediaNama to the Consumer Affairs department went unanswered. The department had, in November last year, released an iteration of these rules under the amended Consumer Protection Act, 2019. Comments made to those rules were not made public. The new rules are largely in line with the ones that were published…

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