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Amazon’s global seller program sees $2 billion in e-commerce sales in India

E-commerce platform Amazon’s global seller program has garnered $2 billion (Rs 30,000 crore) in cumulative e-commerce export sales from India since its launch in 2015, the company announced on Monday, while releasing its exports digest for 2020. The company claimed it has now set a target of $10 billion in exports from India by 2025. “It took the program three years to hit cumulative exports of $1 billion and it has grown 100% to hit the next $1 billion in less than 18 months, to cross the $2 billion milestone in cumulative exports from India,” said Amit Agarwal, senior vice president and country head of Amazon India. There are over 60,000 Indian MSMEs that are part of the company’s global seller program, who saw a 72% growth in orders during Prime Day, and a 76% growth on orders during Black Friday, the company said. Agarwal also hoped that India’s new Foreign Trade policy helps businesses in exporting products. “Already, there have been promising conversations with the Government on the support needed to boost e-commerce exports by simplifying and easing some cumbersome processes around compliance aspects and enabling India Post parcel tracking with foreign postal systems. We hope the new Foreign Trade Policy provides the right framework and direction to enable businesses of all sizes to use e-commerce marketplace and export their products in global markets,” he said. Gross merchandise sales via the program saw a 47% year on year growth in 2019, Amazon claimed, while Prime enabled products saw a…

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