ALT Balaji doubled the number of subscriptions it sold in the financial year 2019–20 compared to the previous year, Balaji Telefilms said in its quarterly presentation to investors. This takes the number of subscriptions sold by the company from 20.1 million in 2018–19 to around 40 million in 2019–20. In the quarter ended March 31, the service added 12,300 subscriptions per day (~1.2 million in the quarter), compared to 10,000 per day the previous quarter; but the company's rate of growth in the previous financial year was more impressive, as it increased subscriptions sold sixteenfold compared to FY18, when the service was launched. ALT Balaji subscriptions do not auto-renew, with quarterly and annual payment options. In Q3, active direct subscribers were 1.5 million in number; the company did not provide an equivalent for this quarter. The company has released its Q4FY20 results and presentation unusually late; it usually releases financial results less than two months after the relevant quarter, but this time, it disclosed them more than three and a half months later. Company misses revenue expectation for ALT Revenue misses expectations: The company made Rs 77.7 crore from selling subscriptions in FY20, with a net loss of Rs 111.4 crore. Of this revenue, it said last quarter that around half would be from direct subscribers (as opposed to people getting subscriptions bundled with a different service, or through a third party like a telecom operator). This number, which is less than one seventh of what their film and traditional TV productions…
