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Google faces $5 billion lawsuit in the US for tracking and intercepting user’s personal information via Incognito mode

Three residents of California, United States have sued Google in a class-action lawsuit for persistently tracking users and misleading users about Chrome's privacy protections. Google continues to track users when they visit a website that uses Google Analytics or Google Ad Manager, even in Incognito mode, the lawsuit stated. It does so by collecting the address, browser and device information, and the webpage content that the consumer is actually looking at, it alleged, adding that this is when Google claims to be protecting the privacy of users when in Incognito mode. "This is precisely the type of private, personal information users wish and expect to protect when they have taken these steps to control what information is shared with Google," the suit said. The lawsuit was filed by California residents Chasom Brown, Maria Nguyen, and William Byatt individually and on behalf of all Google users whose activity was tracked from June 1, 2016 onward, against Google and its parent company Alphabet. They have demanded $5 billion in damages from Google. Chrome's Incognito mode stops the browser from saving user's browsing history locally, but does not block Google or third-party companies from tracking users online. "Google’s tracking occurred and continues to occur no matter how sensitive or personal users’ online activities are. By tracking, collecting, and intercepting Plaintiffs’ personal communications indiscriminately—regardless of whether Plaintiffs have attempted to avoid such tracking pursuant to Google’s instructions—Google has gained a complete, cradle-to-grave profile of Plaintiffs without their consent" the lawsuit said. At various points during Incognito browsing, Google ensures that user privacy is being protected, and…

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