wordpress blog stats
Connect with us

Hi, what are you looking for?

Facebook refuses to share ad revenue with Australia news orgs, says news content is “highly substitutable”: Report

Facebook has said that pulling news sharing from the platform would not significantly impact its business while maintaining that there it shares a ‘healthy rivalry’ with news organisations, reported The Guardian. It rejected Australia’s anti-trust regulator’s proposal to share ad revenue with news organisations.

The Australian Competition and Consumer Commission has been tasked with developing a mandatory code of conduct to address commercial arrangements between digital platforms and news media businesses to help create a level playing field. Facebook said it supported the idea of a code, but said that Google and itself were being singled out unfairly.

News is highly substitutable, Facebook says: Facebook explained that a change in its News Feed ranking algorithm in January 2018 reduced views of public content from all pages, including news. Even so, it has seen increased revenues “suggesting both that news content is highly substitutable with other content for our users and that news does not drive significant long-term value for our business”. “If there were no news content available on Facebook in Australia, we are confident the impact on Facebook’s community metrics and revenues in Australia would not be significant.”

Facebook proposes mediating council instead: Instead of the regulator’s proposal to create a body with powers to impose penalties and binding dispute resolution, Facebook has proposed creating an “Australian Digital News Council” to mediate complaints from news organisations, based on the Australian Press Council as a model.

Australia treasurer Josh Frydenberg had stated in April that “it is only fair that the search engines and social media giants pay for the original news content that they use to drive traffic to their sites”. In its final report, the ACCC had identified that Facebook and Google have each become unavoidable trading partners for Australian news media businesses in reaching audiences online, resulting in an imbalance in bargaining power.

Advertisement. Scroll to continue reading.

What the mandatory code will address: The code — to be developed by Australian Competition and Consumer Commission (ACCC) — will cover sharing of data, transparency of ranking algorithms and display of news content, and the monetisation and the sharing of revenue generated from the news. The mandatory code will also:

  • Establish appropriate enforcement, penalty, and binding dispute resolution mechanisms.
  • Define news content that will be covered, and will cover services such as Instagram and Twitter.

A draft mandatory code will be released for consultation by the end of July.

Written By

I cover health, policy issues such as intermediary liability, data governance, internet shutdowns, and more. Hit me up for tips.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

News

In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...

News

By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

News

By Stella Joseph, Prakhil Mishra, and Yash Desai The Government of India circulated proposed amendments to the Consumer Protection (E-Commerce) Rules, 2020 (“E-Commerce Rules”) which...

You May Also Like

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ