Chinese internet company Bytedance announced that it will shut down its short video apps Vigo Video and Vigo Lite in India by October this year. Until then, users and creators will be given the option to export their content to TikTok. “Users on Vigo Video will be informed about the app shutting via in-app notifications with detailed instruction on downloading their personal data or deleting their account permanently, including videos, personal information, chat history and favourite list,” Bytedance said. While the company did not specify a reason behind the decision, it said that “moving forward we have decided to focus energy and resources on other businesses”. It isn’t clear whether the apps will shut down in other markets such as Bangladesh and Russia, but Bytedance said that it had already shut down in Brazil and the Middle East. Vigo Video is similar to TikTok in many ways, in that, it allows users to creators short videos while using audio created by other users, and also allows them to go live on the app. However, Bytedance, on the TikTok Ads’ website, positions Vigo as having 70% Indic language content, and a user base of mostly first-time internet users. Despite the similarities, the two apps haven't had the same fortunes. TikTok is among the most popular apps in the world and has over 200 million users in India. Vigo, meanwhile, had only about 4 million monthly active users last month, according to TechCrunch. TikTok’s repeated run-ins with authorities in India Despite TikTok's…
- RBI’s Annual report 2023: Digital rupee project to be expanded to more cities and banks May 31, 2023
- Indian telecom regulator warns principal entities to comply with directives on spam or risk being blocked May 31, 2023
- Six key points from the revised guidelines for education ads by Advertising Standards Council of India May 31, 2023
- How Generative AI can help preserve generational knowledge, UNESCO discusses May 31, 2023
- Should we have sectoral regulation for safe harbor and how will it work? #NAMA May 31, 2023
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
Is it safe to consider all "publicly available data" as public?
PhonePe launched an e-commerce buyer app for ONDC called Pincode. We, however, believe that it should also launch a seller app.
Amazon announced that it will integrate its logistics network and SmartCommerce services with the Open Network for Digital Commerce (ONDC).
India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?
After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...