India is the biggest base for Truecaller’s Premium service, with about 720,000 subscribers, accounting for close to 60% of the company’s global Premium subscriber base, Manan Shah, the company’s India marketing director said in response to a question raised by MediaNama during a call with reporters today. Globally, Truecaller has about 1.2 million Premium subscribers, Shah said. This represents a tiny fraction of the 150 million subscribers Truecaller has in India. Shah said that there are no plans to increase pricing for Premium, which is currently priced at Rs 549 for a year in India. Truecaller has both monthly as well as yearly pricing, and older subscribers haven't all had their prices increased. So based on a monthly average of Rs 40–45 (the old pricing was Rs 30, and the annual pricing works out to around Rs 46 per month), Truecaller likely makes in the neighbourhood of Rs 34 crores per year from premium subscriptions in the country. Note that the margin of error here may be high because of varying pricing on iOS and Android. Updates to app Truecaller also unveiled some updates to its Android and iOS apps. The latest version of the app will also have a new “Important” tab highlighting messages such as recurring bill payments and bank transactions. The company said the app will not miss any of those updates because the feature is built on top of the core SMS app of the operating system. Truecaller said it will soon start categorising messages related…
