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JioMart goes live, marking a huge step on Reliance’s digital ambitions

Reliance Industries's home delivery service JioMart went live on May 23, CNBC TV18 reported. Damodar Mall, Chief Executive Officer of Reliance Retail's grocery business confirmed the rollout on Twitter, saying the service was now available in over 200 towns. JioMart is owned and operated by Reliance Retail. The explosion in scale is somewhat sudden for a service that was only piloting in some Mumbai suburbs up until last week. JioMart doesn't even have an app yet, and seems to be rolled out quickly in response to the increased demand for home-delivered groceries in the wake of the COVID-19 pandemic. Mall dispelled any doubt on the timing when he tweeted, "A wise colleague mentioned today, 'Alibaba also flourished starting from the SARS crisis.'" The service seems to be available across most major cities, like Chennai, New Delhi, Mumbai, and Bangalore. Dall…

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