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Usage of Google products has surged but advertising revenue is expected to fall further

Courtesy: Google Press Corner

Google parent Alphabet's revenue has largely come from ad revenues — and now that's a sector that has been wiped out by the pandemic. With the acceleration of the COVID-19 worldwide in March, people began using Search more, but queries revolved around the pandemic, and other non-commercial topics: coronavirus-related search activity at its peak was four times greater than during the peak of the Super Bowl. As a result, Google’s overall ad revenue fell 10.8% over the previous quarter, even with the downturn beginning at the fag-end of the quarter. "Performance was strong during the first two months of the quarter, but then in March we experienced a significant slowdown in ad revenues," CFO Ruth Porat said. And it's going to get worse: “We anticipate that the second quarter will be a difficult one for our advertising business,” she added…

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