Facebook launched Collab on May 27, an app which allows creators to create, watch, and mix and match original videos remotely. For now, the app is available as an invite-only iOS beta in the US and Canada, and Facebook said that it is “starting with music” to allow creators to collaborate. From the options that it offers creators, like how they can share their creations forward, the app looks like another of Facebook's attempts at taking on TikTok. Facebook said that collabs are basically three independent videos that are playing in sync. Users can either create their own musical arrangement, or as TikTok allows, by “swiping and discovering an arrangement” to complete their composition. Another thing to note is that Facebook said that the collaboration will “start” with music, suggesting that other forms of content can later be added so that creators can use work from other creators to “collaborate” with. After a user has created a collab, they can publish it for others to watch and mix and match further. Users can also share their creations on Instagram, Facebook Stories, or “any other platform”. The Verge pointed out that users will first have to publish the videos on the platform, before they can share it elsewhere. This too, is similar to how TikTok allows for content sharing on external platforms. However, TikTok allows users to publish videos as private, something that Collabs doesn’t currently offer, although, it’s looking into options to enable that, per Verge. Not Facebook's first attempt at…
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